Wik Gruppen AS focuses on high quality, without compromise, in all aspects of its products. This was the key point that the company's CEO, Ivar Ole Wik, communicated when was looking for a strategic partner for the company’s design and product development.
The decision to use KIND, a full-service design and brand agency that specialises in what they call ‘conceptual branding’, was due to their commitment to develop unique brands ‘built upon a good story’.