When developing a new product in a somewhat conservative and difficult industry such as construction, it is important to still stand out from the crowd. 

Wik Gruppen’s CEO and founder, Ivar Ole Wik, placed great emphasis on finding the right branding agency. A branding agency that could create a new visual identity with real vision not only for his company, but also his new, groundbreaking product, Liftroller®. That branding agency was KIND. They have built a comprehensive brand and marketing strategy that supports and elevates Wik Gruppen’s products to the high level the company desires, reflecting the success the company has experienced in the market.

The decision to use KIND, a full-service design and brand agency that specialises in what they call ‘conceptual branding’, was due to their commitment to develop unique brands ‘built upon a good story’.

‘We believe that a brand is more than just a logo, a set of typography and a colour palette. We believe in a brand that tells a story and conveys a message. A brand that appeals as much to heart as it does to the intellect,’ says CEO and creative director at KIND, Tom Emil Olsen.

KIND are headquartered at Bryggen in Bergen, Norway, and have offices in Stockholm, Oslo, Aberdeen, Edinburgh and Chengdu in China.

They also have a strong international customer portfolio from a wide variety of industries, including NAF, LG Harris, Macduff Shellfish, Coldwater Prawns of Norway, Grøvik Verk, Enhanced Drilling, 7 Mountain Brewery, Jacu Coffee Roastery and Magic Air, among others.

KIND’s CEO and creative director was featured in Adweek’s Top 100 list of the best designers in the world and has 16 years’ experience in the industry.

The work process of KIND is strategic, based upon a step-by-step process that identifies needs, challenges and opportunities to further develop and enhance an organisation’s growth and presence. 

Olsen says: ‘A strong brand communicates its values ​​and ideas in all areas; this is something we place great emphasis on when we develop, for example, visual identities, website communication strategies, advertising campaigns and so on.’

Wik says: ‘Several people recommended to me that I should speak with KIND when it came to looking for a branding agency. Now I really understand why. One should not underestimate the importance of a corporate brand. The team at KIND has quickly transformed my needs and wishes into a company profile and brand strategy I’m proud of. At their headquarters at Bryggen, you feel always welcome, looked after and taken seriously. KIND’s combination of creativity, efficiency and excellence mean that I wouldn’t hesitate in recommending them.

‘I’m glad I chose KIND and I am proud to be a part of their impressive portfolio.’